Social Media Community Management brings your brand to life online and makes it memorable. This is a vital part of any Travel and Adventure based Social Media Strategy as it builds a long-term relationship with the business and its customer through its online community engagement.
Your community is spread out over various social media platforms such as Facebook, Instagram, YouTube, TripAdvisor, as well as other platforms depending on your Social Media Marketing Strategy & goals. Your community consists of your current customers, target audiences, and all the people who interact with your brand directly and indirectly online.
Turn customers into loyal fans (travelers & adventurers alike).
Win over influencers and prospective customers.
Network with other brands and partner with them.
Be the coolest voice in a comments section.
Monitoring & listening in on & tracking conversations that relate to your brand.
Engaging & keeping conversations alive and proactively engaging with customers, prospects, and influencers.
Moderating & filtering out comments and conversations that don’t add value, and troubleshooting customer complaints.
Measuring & analyzing how the brand is perceived and getting real, unfiltered feedback.
Community Management is customer service, keeping up with online trends, and part being active in discussions that relate to the brand. The difference between social media marketing and community management is that social media marketing sends a message from one-to-many, where community management starts on a smaller, more intimate scale while being able to speak through the brand's personality. But it can build your brand's presence in places both on and outside the brand's social media pages.